Social media marketing
Marketing support for the brand’s social media presence.
← Independent Client Work
Flowers & ecommerce
Bloom Culture Flowers.
Social media marketing for a company helping couples make their own wedding flowers.
EngagementIndependent consulting
ScopeSocial media marketing
The engagement
Bloom Culture Flowers sells DIY wedding flower kits and individual flowers, with planning tools and tutorials to guide the process. The business combines the flowers themselves with help choosing, preparing, and arranging them.
Luke’s consulting engagement focused on social media marketing for Bloom Culture Flowers and its DIY wedding flower offering.
Scope of work
The communications context
For a DIY wedding business, the process matters as much as the finished arrangement. The audience needs to understand what is possible and how much help is available along the way.